Our aim was to rebrand a short stay and property management company. Roost works to maximise the performance of properties for owners and takes the stress and hassle out of managing the process.
We needed to create a national brand that stood strong on its own that appealed to a vast range of audiences. The Roost brand had to evoke trust as well as expertise and knowledge in this sector.
- Brand assets
- Photography & styling
What we did
Following an intense brand workshop with the client, we created a new brand strategy and lauch pad. The insights from the workshop informed potential names which we refined down until we had the perfect name for them and everything they stood for.
Here is where we began forming multiple concepts for the brand all stemming from the strategy. Staff and potential customers were presented the chosen route to get reliable, external feedback which was used to refine and then stress-test the brand.
Tried, tested, delivered
Once the Roost branding was firmly in place we created brand assets, photography and styling to support this fresh-faced new kid on the block. Our work breathed new life this company and created the professional yet accesible brand it is today.