Our aim was to create a brand identity for a new healthcare comparison website. Quote Boat is responsible for ensuring users get the best healthcare available to them.
The majority of competitor brands in this sector are dull, boring and overly corporate so to cut through the noise, we needed to make something different and memorable.
What we did
We developed a brand strategy that identified their objectives and purpose from which the brand name was formed. The quirky, playful style was chosen to separate the company from standard healthcare brands who are already out there.