Championing local food and drink brands

Our aim was to create a brand for the online food and drink community, Forking Around. Forking Around promotes the best food and drink brands and places to visit in each region. Their blog and social media communities are home to drool-worthy content, food and drink recommendations and helpful foodie listicles.

Our job was to create a vibrant, striking brand that stood out from the mediocrity of competitors. The brand needed to be accessible and appealing to ravenous foodies hungry for content.

Scope

  • Branding
  • Strategy
  • Tone of voice
  • UI
  • Product photography
  • Motion
  • Content

What we did

We developed a brand strategy that positioned Forking Around in the industry, stating the brand’s objectives, purpose, values, mission and emotional impact. We created audience personas, tone of voice, visuals, photography style and content as well as routes to market.

We made FOMO happen

Fear of missing out (FOMO) is a very real thing when it comes to brands. We knew we had to create something infectious that drew consumers like moth to a flame. We needed everyone to be desperate for a taste of this brand. Forking Around grew into itself, a brand brimming with character and a larger-than-life attitude.